Privacy policy

Perfemia operates this store and this website, including all data, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Perfemia uses Shopify technology to enable us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us by any other means. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described herein.

Personal information we collect or process

When we use the term “personal information,” we mean any data that identifies you or can reasonably be linked to you or another individual. Personal information does not include data that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card numbers, debit card numbers, payment card information, financial account details, transaction details, payment method, payment confirmation, and other payment-related information.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction information, including items you view, add to your cart, save to a wishlist, purchase, return, exchange, or cancel, as well as past transactions.

  • Communications with us, including information you provide when contacting customer support or submitting inquiries.

  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.

  • Automatically through the Services, including information from your device when you use our products or services or visit our websites, and through cookies and similar technologies.

  • From our service providers, including when they enable certain technologies or collect or process personal information on our behalf.

  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, personalizing, and improving the Services

We use your personal information to provide the Services, including fulfilling our contract with you, processing payments, managing orders, remembering your preferences, sending account-related notifications, handling purchases, returns, exchanges, and other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and providing a personalized shopping experience, such as recommending products.

Marketing and advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and displaying online advertisements for products or services on the Services or on other websites, including ads based on your prior activity.

Security and fraud prevention

We use your personal information to authenticate accounts, provide secure shopping and payment experiences, detect and prevent fraudulent or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for maintaining the confidentiality of your login credentials.

Communications with you

We use your personal information to provide customer support, respond to requests, deliver services efficiently, and maintain our business relationship with you.

Legal purposes

We use your personal information to comply with applicable laws, respond to lawful requests, investigate or participate in legal proceedings, enforce our terms and policies, and protect our rights and the rights of others.

How we disclose personal information

We may disclose personal information to third parties in certain circumstances, including:

  • With Shopify, service providers, and vendors that perform services on our behalf (such as payment processing, IT management, analytics, customer support, cloud storage, order fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and display advertisements. Shopify supports personalized advertising through third-party services based on your online activity. You may have the right to opt out of such advertising depending on your location.

  • When you direct or consent to disclosure, such as for product delivery or social media integrations.

  • With affiliates or within our corporate group.

  • In connection with business transactions, such as mergers or insolvency proceedings, legal obligations, or to protect the Services and our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information related to your access and use of the Services. Information submitted through the Services may be shared with Shopify and third parties located in other countries. Shopify may use your information to provide advanced features and is responsible for handling requests related to those uses. For more information, please review Shopify’s Consumer Privacy Policy and Privacy Portal.

Third-party websites and links

The Services may include links to third-party websites. We are not responsible for the privacy or security practices of those sites. Information shared on public or semi-public platforms may be visible to others without restriction.

Children’s data

The Services are not intended for children, and we do not knowingly collect personal information from minors. If you believe a child has provided personal information, please contact us to request deletion.

Security and retention

No security measures are perfect, and we cannot guarantee absolute security. The retention period for personal information depends on business, legal, and contractual requirements.

Your rights and choices

Depending on your location, you may have rights including:

  • Right to access

  • Right to delete

  • Right to correct

  • Right to data portability

  • Right to opt out of targeted advertising

  • Communication preferences management

Additional rights may apply for residents of the UK or EEA, including objection to processing and withdrawal of consent.

Complaints

If you have concerns about how we handle personal information, you may contact us or lodge a complaint with your local data protection authority.

International transfers

We may transfer, store, and process personal information outside your country. Where required, we use approved transfer mechanisms such as Standard Contractual Clauses.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post updates on this website and revise the “Last updated” date as required by law.